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Retail

Digital Signage in Retail


Digital Signage in Retail


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Digital signage is now deployed in multiple applications within the retail market. The use of digital signage is found in both passive and active applications. Passive applications include background environmental signage (i.e. video walls, music videos, etc.) as well as internal communications to employees. Active applications include interactive kiosks, way finding, and custom build to order sales tools.


Applications:

  • • Video Walls
  • • Interactive Kiosks
  • • End-cap Signage
  • • Way-finding
  • • Point of Purchase Tools
  • • Infotainment
  • • In-Store Advertising Network
  • • Digital Menu Boards

Benefits for Retailers

  • • Ease of introducing new marketing campaigns
  • • Ability to sell advertising to suppliers of goods and services
  • • Ability to cross-market products and services
  • • An additional sales tool to increase margins and attachment rates of tertiary products
  • • Ability to create stronger brand equity between customers and brands
  • • Decrease costs associated with printing and shipping of static materials
  • • Costs effective promotions and marketing
  • • Can be used in the back office for internal corporate communications to store staff
  • • Use as a tool for in-house training of goods, services, and corporate information
  • • Environmentally friendly by reducing waste goods
  • • Ability to incorporate live infotainment to entertain and inform guests in store common areas
  • • Display emergency management messages
  • • Ensures a common branding and customer experience across all locations
  • • Day part sales promotions as well as utilize inventory level systems to change promotions based in stock